Table of Contents
Partnership Marketing Basics
By Localbird Partners Team
What is partnership marketing?
Partnership marketing allows people to work together to promote products and services to a shared target audience, creating a win-win situation for both the promoter- who earns commissions from each successful sale, and the seller who reaches more customers without an upfront investment in marketing. The seller gets reaches more customers
“Partnership marketing is an effective way for two or more businesses to combine forces and reach a broader audience. These campaigns allow your business to collaborate with a complementary business with a similar target market for a big mutual benefit.” -Forbes
What is Localbird?
Localbird uses a partnership marketing program to allow you to offer your guests the ability to easily discover and book local experiences and earn commission from every successful transaction- thereby streamlining a lot of your work, while delighting your guests.
What is a partner link?
The partner link is a unique URL that you can share with your guests- and earn a commission each time there is a transaction- such as a booking of an tour or a car rental. The partner link will direct people to your partner landing page- which you can also use as a guidebook to give your guests information like tips, house rules and special instructions. You can track the your earnings at any time through your partner dashboard.
When/how should I share my partner link with my guests?
- When guests ask for recommendations for local experiences like tours, activites, rentals or other services.
- When guests arrive to your accommodation. Printed QR code’s are the easiest way for your guests to access your partner link.
- When guests book a stay with you. For example: in the confirmation emails, or welcome messages.
To learn how to get started with Localbird Partners, continue reading one the second part of this guide: